407&Beyond Vacation Co.
01 Logo Design
02 visual identity
03 BRand voice
04 Branding guidelines
05 Website Building & media design
Providing branding and web building to a boutique online travel agency dedicated to providing personalized vacation services.
Approach
bringing a personal touch to an online agency
Deliverables
a company built for creating unforgettable family memories
407&Beyond needed a brand that was a true representation of its company’s drive to bring personalized vacation planning services to clients, using solely an online platform, while keeping the client and their family vacation memories as the foremost priority.
We created a brand that was professional and family centric, exciting and adventurous. From a logo focused on a global icon to an identity that illustrated 407&Beyond’s enthusiasm for vacation planning, we developed a web-based platform that is user friendly and always one-click away from getting in touch with a Vacation Planner.
01 logo design
crafting a professional logo with unique identifiers and ties to vacation destinations
02 Visual identity
establishing an identity that successfully mixes professional, fun, and family oriented
03 collateral
business cards, document design and other business operational needs
04 branding guidelines
business cards, document design and other business operational needs
05 website building and media design
understanding that the most stressful thing about a family vacation can be planning and tailoring messaging to providing stress free vacation planning services
Logo Design
Primary Logo
Reduced Logo
watermark logo
Visual Identity
combining business and adventure
Ubuntu Bold
A sturdy use version of the light font for calling attention to key headlines and providing hierarchy.
Ubuntu Light
A fun font with tall letters and smooth edges, Ubuntu brings an inviting sense of adventure.
blue skies
Hex | #00A7C1
CMYK | 76%, 13%, 20%, 0%
RGB | 000, 167, 193
Nothing but blue skies! A lively blue that gives the aura of endless horizon and endless fun.
adventure
Hex | #0077AA
CMYK | 87%, 46%, 14%, 0%
RGB | 000, 119, 170
A spin on the classic blue that incorporates the genuine blue of adventure with a light touch of blue skies.
emphasis
Hex | #FF0000
CMYK | 0%, 99%, 100%, 0%
RGB | 255, 000, 000
This red runs true to form, calling attention to its viewers and used for emphasizing key content.
Collateral
Facebook Header
business cards
Web Design
making the travel agent experience authentic
To make the online experience personable and not transactional, we built each Vacation Planner an individual popup, that not only gives a bio and contact information, but starts with a “Most Magical Moment” they have shared with their family while on vacation. This is inviting to users and allows potential customers to get to know who they will trust handling their family vacation.
The mobile version of the website continues the easy use for customers, with a font easy to read on the smaller screen and a generous amount of buttons to help navigate and reach a Vacation Planner within one click.
Making memories is just one tap away
