Meffley Painting
Logo Design
Business Card
A local painter who specializes in a variety of painting projects, from interior to exterior surfaces.
Approach
exhibit exceptional quality with hometown charm
Deliverables
improving client's homes with each paint stroke
Using local services not only supports local businesses, but bolsters the local economy. Being a local painting company requires standing out against bigger players in the market while illustrating professionalism in work and brand.
This project required a logo design that reflected professionalism and the familiarity of local business. The “M” in Meffley is a paintbrush, representing the services provided, but emphasizes the name for local recognization.
01 logo design
A natural icon intertwined with a last name, focused on giving being informative and giving name recognition.
02 marketing
Incorporating the logo and icon on apparel, vehicle stickers, and more. Providing social media icons and graphics.
03 Business Card
Simple card decision with logo variations and a hierarchal presentation contact information.
Logo Design
Primary Logo
Primary Icon
Secondary logo
Visual Identity
adding color to the business
Johannes
A font to that brings the out the labor of painting with the end result of home.
Din Condensed
A secondary font to of straight edges and parallel lines as an representing the professionalism
coat
Hex | #050533
CMYK | 38%, 0%, 71%, 0%
RGB | 166, 217, 116
A blue so strong it only requires a single coat
cast
Hex | #84c7ca
CMYK | 69%, 63%, 62%, 58%
RGB | 051, 051, 051
A shade of blue invoking comfort and a sense of home
carte blanche
Hex | #f2f1e8
CMYK | 0%, 44%, 29%, 0%
RGB | 255, 165, 157
A cream color to accent the Meffley brand as is used to accent a home.
