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Congratulations, you’ve gone from idea to business and now you are ready to take your idea out to the market. But what do you need to be successful? Does it all come down to the product or service alone? What if your product or service is great, but it’s not getting consumer attention because your branding is not appealing? Or maybe you have the idea but not sure what type of logo would be the type of icon that would represent your business the way you want? It’s this phase that can be overwhelming and be the crucial point between succeeding or failing in your market. Here is a little help deciphering exactly what you need to succeed.

Of course, these are not the only tools to help a business succeed. For a full list, visit our Services page and to set up a complimentary consultation, contact us at Bruce@initiobranding.com

What is Branding Identity and is it Different than Branding?

You probably often hear the term “Branding” or been told, “your business needs a brand.” And although Branding is vital on the pathway to success, Branding is different than Brand Identity. Branding is the act of marketing your brand identity – so then, what is Brand Identity?

Brand Identity is the assembling of all the components that comprise of your brand, including logo, voice, color palette, font, and more. It is this identity that separates you from competitors and what makes you recognizable and distinctive to potential clients.

What is Brand Voice and Why It is Important

Brand Voice is how your business communicates, from the words it uses to the tone it employs. For example, a travel agency would focus on adventures, memories, and having fun, while an IT firm would focus on safety, security, and privacy. To develop a Brand Voice, companies often hire assistance in developing things like the business’s mission and values, its beliefs, key buzzwords, and tone.

Brand Voice is not just words, but how your business uses those words. It is important because it is what entices customers to explore or business, or better yet, purchase your product or service.

Logo Design

When people start a business, the logo is often the first thing they feel they need to get, and it is often the most difficult to do well on one’s own. Your logo includes strategic elements beyond just the icon itself, including: color, typography, and form. It is all of these elements working together that makes logos the essential piece of a brand. It is vital to a business’s success because the logo achieves various results – it communicates who you are and what you do and is appealing and communicates to customers to interact with your brand/business.

Do I Need a Website if I am Just Starting Out?

Yes, and if you are thinking to yourself, “but I just started my business”, or “but I am a very small business”, it does not matter. Why? because your website is just about the most important aspect of your brand. Your website is where your potential and existing customers will interact with your brand. It is also where they will explore who you are, what you do, and why they should spend their money on your product or service.

Are Business Cards Necessary Anymore?

Yes! Business cards are a way to share everything above with potential customers and business partners. What used to be essential for sharing phone numbers and then email address, business cards now are a way to impress others with your brand, show your creativity, and drive traffic to your website and social media outlets.

“We Have Your Back”

We don’t just talk the talk, we walk the walk. When you work with Initio, you are not just another Client, you are our Client, and that matters. You have business goals and we have ours, and our clients should be able to see and experience our goals through how we work with them. In furtherance of helping you turn your passion into your purpose, we treat you as part of our team by working together with you in a personable and personalized manner. In fact, our logo is our reminder that we will have your back and be there to meet your branding needs.

At 7,000 ft Elevation – Our Origins

On a trip in the Swiss Alps, we took a day to hike Mount Pilatus in the city of Lucern. It was while hiking that we were discussing our careers and the type of work we were passionate about. While from drastically different career fields, we both stated that we were passionate about helping others follow their passion and the business they have always wanted. We knew we could help others because we had built an online travel agency the year before that caught fire and was a brand people really gravitated towards. Maybe it was the thin air at that altitude, or our career paths had lead us to this point, but that was the day work on Initio Branding Co. began and we turned our passion into your purpose.

Where Entrepreneurship Meets Creativity.

The founders of Initio come from different backgrounds, careers, and skill sets, which provides for a well-rounded branding experience for our Clients.

Casey is a designer who specializes in 2D and 3D design. He studied at the Columbus College of Art & Design and has done various design work for several large companies, including Bath&Body Works and State Auto Insurance Companies

Bruce studied law at the University of Dayton, where he was a lawyer before obtaining his MBA and becoming an entrepreneur. His first business, 407&Beyond Vacation Co., is an online boutique travel agency dedicated to helping families book their perfect vacation.

Learn more about Initio by visiting our Home Page.

Initio

Thank you for visiting our website and getting to know us. We look forward to working with you to meet your goals and find success – heres to your beginning!