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{"id":2347,"date":"2020-12-09T01:01:04","date_gmt":"2020-12-09T01:01:04","guid":{"rendered":"http:\/\/initiobranding.com\/?page_id=2347"},"modified":"2021-01-23T21:48:40","modified_gmt":"2021-01-23T21:48:40","slug":"breakthecrook","status":"publish","type":"page","link":"https:\/\/initiobranding.com\/breakthecrook\/","title":{"rendered":"Black Sheep Distillery"},"content":{"rendered":"\t\t
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Black Sheep Distillery<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Logo Design<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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visual Identity<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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BRand voice<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Packaging<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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A unique whiskey made for those who defy convention and create their own path.\u00a0 This distillery dared to make a whiskey different than the rest and we created a brand to reflect just that.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Product Concept<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Approach<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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connect with the new era of whiskey drinkers<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Deliverables<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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breaking the crook
of convention<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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We built a brand that matched the tone of Black Sheep whiskey, daring it’s drinkers to be bold, individual, and celebrate being distinct. The branding process included bringing an underlying principle to every design, that this is not a conventional whiskey. This unique brand demands a distinct font and color palette that blends smooth and rugged, balance, yet distinct, and unique with austere, to create a logo of warmth and smoothness that takes into account the raw origins of Black Sheep Distillery and the spirit of its drinkers.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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01 logo design<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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created a word logo and active icon that brought out the rugged vibe and messaging of this brand.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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02 Visual identity<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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devised an identity that showcases the uniqueness of the whiskey and its drinker while generating a sense of rugged individualism.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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03 brand voice<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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crafting a message that speaks to those who connect with being their own person and focuses on what makes them unique<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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04 packaging<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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from burning the bottle cap and label edges, to a cap label that requires the drinker to break the crook of convention when opening, we created a packaging design that actively commits drinker to product.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Logo Design<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Primary Logo<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Primary Icon<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Secondary Icon<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Reduced Logo<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Visual Identity<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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adding character with distinctive details<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Alverata<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A font to represent the austerity of the black sheep motive by using a text with rigid lines and raw feel.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Fira Sans<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A secondary font to bring to life the viscosity of the whiskey itself, with smooth lines and a stout stature.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Raw Hide<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Hex | #F5EBC3<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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CMYK | 4%, 5%, 27%, 0%<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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RGB | R245, G235, B195<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A raw but subtle cream color bringing to life the uneven and rocky tone of this mountain whiskey.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Burnt<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Hex | #000000<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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CMYK | 0%, 0%, 0%, 0%<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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RGB | R000, G000, B000<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A straight black to match the untraditional method of burning the whiskey bottle cap and side edging of the label.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Smooth<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Hex | #861D1A<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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CMYK | 29%, 98%, 100%, 3%<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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RGB | R134, G029, B036<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A deep, rich red that illustrates the color of this whiskey and accents burnt and raw hide.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Brand Voice<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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<\/div>\n\t\t\t\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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mountain whiskey<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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for those who dare to <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Our whiskey is a pledge to strive to break the crook of convention and dare to write their own story. Black Sheep creates its whiskey using unique techniques and ingredients to ensure its rich taste matches the distinction of its drinker. When you drink our whiskey, you declare that you are someone who dares to differ.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Packaging<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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no detail is too small<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Photos<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t
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<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t
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let's build your brand<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tget in touch<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Black Sheep Distillery Logo Design visual Identity BRand voice Packaging A unique whiskey made for those who defy convention and create their own path.\u00a0 This distillery dared to make a whiskey different than the rest and we created a brand to reflect just that. Product Concept Approach connect with the new era of whiskey drinkers …<\/p>\n

Black Sheep Distillery<\/span> Read More »<\/a><\/p>\n","protected":false},"author":1,"featured_media":2271,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"class_list":["post-2347","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/initiobranding.com\/wp-json\/wp\/v2\/pages\/2347","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/initiobranding.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/initiobranding.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/initiobranding.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/initiobranding.com\/wp-json\/wp\/v2\/comments?post=2347"}],"version-history":[{"count":102,"href":"https:\/\/initiobranding.com\/wp-json\/wp\/v2\/pages\/2347\/revisions"}],"predecessor-version":[{"id":3265,"href":"https:\/\/initiobranding.com\/wp-json\/wp\/v2\/pages\/2347\/revisions\/3265"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/initiobranding.com\/wp-json\/wp\/v2\/media\/2271"}],"wp:attachment":[{"href":"https:\/\/initiobranding.com\/wp-json\/wp\/v2\/media?parent=2347"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}