Every company just starting out, the newly conceived marketing campaign, or a conceptualized re-branding, has a beginning. Initio derives from the Latin phrase: “Ab Initio”, meaning “the beginning”. The name Initio is important to us because, whether you are starting your business from square one, or looking to grow your business with a new marketing plan or re-brand, every decision has a beginning where the slate is clean and you can become what you want to be. Our support of our clients is also in our name. Comprising the word Initio are three “i”s, the root of our “we have your back” logo. <\/p>\n\n\n\n

“We Have Your Back”<\/h4>\n\n\n\n

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We don’t just talk the talk, we walk the walk. When you work with Initio, you are not just another Client, you are our<\/em> Client, and that matters. You have business goals and we have ours, and our clients should be able to see and experience our goals through how we work with them. In furtherance of helping you turn your passion into your purpose, we treat you as part of our team by working together with you in a personable and personalized manner. In fact, our logo is our reminder that we will have your back and be there to meet your branding needs. <\/p>\n\n\n\n

At 7,000 ft Elevation – Our Origins<\/h4>\n\n\n\n

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On a trip in the Swiss Alps, we took a day to hike Mount Pilatus in the city of Lucern. It was while hiking that we were discussing our careers and the type of work we were passionate about. While from drastically different career fields, we both stated that we were passionate about helping others follow their passion and the business they have always wanted. We knew we could help others because we had built an online travel agency the year before that caught fire and was a brand people really gravitated towards. Maybe it was the thin air at that altitude, or our career paths had lead us to this point, but that was the day work on Initio Branding Co. began and we turned our passion into your purpose. <\/p>\n\n\n\n